New interiors rebrand concept

Mega Image, the leading supermarket chain in Romania is transforming.

This year the transformation continued instore, where our new in-store branding and signage concept. 

Our instore branding focused on creating a seamless shopping experience to the customers. The new concept establishes recognisable and ownable brand identity and ‘ties’ the whole store together.

The signage hierarchy highlights the key product zones with supporting category and subcategory signage and is applied to price and promotional communication level.

The brand red colour is is selectively used in the brand touchpoint areas, such as cashiers, customer service, information points and staff uniforms, assisting in communicating brand values in a consistent way and making the brand red to stand out.

The new concept is standardised for ease of application across Mega Image store network. The concept principles are summarised in the implementation guide manual explaining how to apply the new instore branding into the stores with various sizes and footprints across Mega Image store network of over 600 stores in Romania.