AB Vassilopoulus Greece, opens a pilot store with new in-store communication system.

This year bought us another wonderful client in our focus market Greece.

AB Vassilopoulus supermarket chain, part of Ahold Delhaise Group, reached out to get assistance for their pilot store in Maroussi, Athens.

THE TASK

The brief was to create all customer level communication to highlight a variety of product offers, such as good price, local produce, loyalty offer and many more. We must admit that the task was challenging, as the timeline was limited and we needed to first understand the company philosophy, marketing strategy and the brand assets.

APPROACH

Our focus was to create a simple and efficient communication platform that was easy to understand by customers and use by store staff. There were some historic elements and colours that needed to be retained. But the end result exceeded AB expectations. The proposed new system was very simple but commercial, clear to everyone and low cost to implement. It answered strategic questions about AB future brand direction and communication style.

RESULT 

The pilot store in Maroussi opened on the end of November 23 and it has been very well received by the public and AB management.  Our cooperation will continue in the new year with more exciting projects to come, enhancing AB positioning in the Greek market place.

TESTEMONIAL

‘‘Amidst the craziness of the last days before the opening, I need to take a pause for a second and express once again my gratitude for all your support. The speed, accuracy, strategic approach and understanding of our challenges is amazing! 

We are grateful to have you on board. Thank you so much once again!’’

Olga Michalopoulou

VP of Marketing & Format

AB Vassilopoulos, Greece