by Liina Pavelson | Jan 21, 2025
Home electronicsretailing of the future Neptun Fier, Albania Home Electronics Retailing of the Future REDEFINING THE HOME ELECTRONICS RETAILING Neptun’s vision for the future of home electrical retailing in Fier, Albania focuses on improving customer service,...
by Liina Pavelson | Dec 11, 2024
Strategic approach to in-storecommunication in AB supermarkets AB Vassilopoulus, Greece Commercial in-store communication system in Maroussi pilot store AB Vassilopoulus Greece, opens a pilot store with new in-store communication system. This year bought us another...
by Liina Pavelson | Mar 14, 2024
Award winning Exhibition stand Stiltz Home Lifts Best Stand of the Show Stiltz Home Lifts exhibition stand steals the show. In the recent OT show at NEC Birmingham our new exhibition concept for Stiltz Home Lifts was received with interest and award. It won a title of...
by Liina Pavelson | Dec 15, 2023
Public + Homestrengthening the value proposition Public + Home, Greece Extension of Public into Home appliances sector REDEFINING THE PUBLIC BRAND VALUE PROPOSITION Retaining the Greek Media Markt customer was the most important task for Public, because from August...
by Liina Pavelson | Oct 25, 2023
Design that reflects brand personality One Albania Strategic advantage through distinct colour THE TASK How to rebrand the very successful established retail concept? How to retain the foundation of the original retail concept design, but introduce a new brand...
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