REDEFINING THE HOME ELECTRONICS RETAILING

Neptun’s vision for the future of home electrical retailing in Fier, Albania focuses on improving customer service, integrating omnichannel experiences, and enhancing customer conversion. This approach is built on ten key principles designed to transform the retail space and elevate the customer journey:

TEN PRINCIPLES OF STORE CONCEPT

1. Welcoming the Customer with an Open Door
2. Creating an Interactive Journey
3. Building in Selling Opportunities
4. Locating Service where it is Needed
5. Creating Destinations and Impulses
6. Grouping Products to Reflect Real Life
7. Using Adjacencies to Promote Add-On Sales
8. Integrating the Digital Future
9. Using the Store to Speak to the Customer
   10. Making the Store the Brand

KEY DESIGN CONSIDERATIONS

Store Layout
The layout is carefully planned to increase footfall and encourage customers to explore deeper into the store. Destination products are strategically placed in the back, with engaging seasonal displays at the front to capture attention. Linear lighting guides customers into these deeper areas, highlighting featured products and creating a sense of discovery.

Service Placement
To enhance convenience, service points are strategically positioned in areas where customers need support—such as checking product stock for large items like refrigerators or booking delivery services. The introduction of a Click & Collect service further complements the future-focused retail concept.

Interior Design and Brand Identity
The store’s interior design incorporates a dark blue ceiling and angular materials to create a modern, tech-inspired atmosphere that aligns with Neptun’s brand personality. This design choice reinforces the store’s shift towards a more contemporary, innovative retail experience. Category signage is clearly visible and easy to understand, aiding customers in navigating the space.

Open Facade and Window Displays
An open, inviting façade welcomes customers, while the window display serves as a visual calling card for the diverse range of products available at Neptun. This display acts as both an attention-grabber and a signal of the brand’s high-quality offerings.

CONCLUSION 

By adhering to these principles, Neptun has created a retail space that not only enhances the customer experience but also integrates modern retail trends, such as omnichannel shopping and personalised service. The store is not just a place to shop, but a reflection of the brand’s commitment to innovation, service, and customer satisfaction.

ABOUT NEPTUN

Neptun is the largest chain of consumer electronics in Albania and among the companies with the highest growth in the region. It provides retail sales of electronic products from TVs, computers, phones, home appliances, etc.